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How to Avoid These 7 Common Social Media Marketing Mistakes

imrankhan321
Last modified on December 28, 2024

What has always been the simplest way to generate home based business? Lifestyle Enhancement from existing customers to their friends and families.

Creating raving fans who sing your praises to others is both least expensive & most productive form of advertising. A lot of people tune out traditional means of advertising. Only one 1 in 6 television commercials actually generate a positive return on investment. Nobody under 70 uses Yellow Pages for anything. But over 80% of consumers can make a purchasing decision in line with the input of friends and family.

Social media marketing supplies the electronic platform for word of mouth marketing to exist. Over 800 million users worldwide use Facebook. The common Facebook user has 130 friends and is linked to over 80 Pages, Groups, and Events. Over 1 billion tweets venture out every week. YouTube has over 100 million views per day. The prospect of your message to be spread by raving fans is more frequent today through social media than any other amount of time in the history of business. Can your organization afford not to participate in this marketing revolution?

If you are like me, you study from making mistakes. However, when you can study from the mistakes of others, then you will achieve success quicker. So why not learn from the mistakes of others? Here are some common mistakes new marketers make when trying to create and implement a social media marketing plan:

I’ll figure it out when i go- the biggest time waster is going right into a social media marketing campaign without any plan. Take the time to get educated on social media sites. Not all sites were created for businesses. Also, once you learn a site, learn all of the benefits of the site. Correcting mistakes is very time consuming and will result in many companies abandoning their plan and walking away from the strategy. Instead, learn the fundamentals of setting up these site, understand the different options, and spend time engaging rather than fixing problems. There are good online educational programs on the market that are designed to teach business owners on how best to create and implement a social media plan.

Let’s add 100 sites in one day- it’s tempting to go out and create a Facebook, Twitter, LinkedIn, StumbleUpon, Digg, Delicious, YouTube, and Foursquare account all at one time. But the problem with this strategy is that if you grow too fast, you will not be able to match all the benefits of each site. The best approach would be to create one site, like Facebook, learn the details and properly implement. Create your Fan page, join groups, take part in events, and build relationships others. If you set up 12 at once, you will not be as active as well as your insufficient participation could defeat your overall goal. It’s easier to have one or two 2 completely utilized social networking sites than 100 poorly designed and ignored platforms.

Profiles don’t matter- users of social media marketing won’t engage with people who don’t possess complete profiles. Given the popularity of Twitter, Facebook, and Google+, many people will see you before they find your site. If they find your website and you have a pic of your logo, no pic, or very little personal information, then they will most likely ignore you. Your profile can be your first impression, so be creative, be thorough, but most of all, be personable.

Here’s the pitch- here’s the biggest stumbling block for some beginning marketers. After they have an audience, they feel compelled to broadcast their message to the masses. This type of media is really a huge mistake and you will be ignored if you try out this on social media. Traditional a proven way marketing practices certainly are a dying breed and attempting to imitate these ineffective methods on a new medium will yield the same failed results. Instead of selling your product, educate the masses and establish yourself as an expert in the field in which you are practicing. For instance, if you are an agent, instead of promoting yourself as well as your site, educate homeowners on which they can do to sell a house themselves. The truth is, only a small percentage of people will act on do-it-yourself content. By providing valuable information, you will become an expert about them. Then, when the reader is preparing to sell their house, they will most likely ask for your services.

Same approach to communication- not everyone receives information through the same medium. Some people prefer to read, others like video, plus some people will be attracted to pictures on your site. The main element is to mix up the way you post. If you to put it simply out a blog every day, your followers will become blind to your communication method. Change it out up a little. In case you have a blog 1 day, then put up a simple video another. Post and tag people in pictures later in the week. The more variety in your posts, the more interaction you’ll achieve.

Peaks and valleys- be consistent in your social media activity. This doesn’t mean that you have to make posts multiple times each day. But if your goal would be to make 30 Facebook posts per month, you’ll find it’s easier to have 1 post per day than 3 days with 10 posts.

Do it all yourself- did you ever have multiple email accounts? I used to have a hotmail, yahoo, and gmail account that I would use to talk to people. Having to log into multiple accounts every day to check the emails became annoying, frustrating, and ineffective. The fact is, it became to time consuming to get this done and I hardly ever used my email. However, once I learned to load all of my email accounts into Outlook, I could efficiently check and utilize the benefits of email. Exactly the same applies to social media. If you have to log into and log from 5 different social media sites each day, it’ll become tiresome and your degree of engagements on these sites will dwindle. Therefore, utilizing tools that may allow you to log into your entire social media makes up about interactions may be the best way to ensure that you consistently implement your social media marketing plan. Again, there are a few good all-in-one social media marketing dashboards that will allow you to streamline your accounts and social media efforts.
In summary, if you are a small business owner looking to create a social media marketing plan for your business, you then absolutely should educate yourself on how to utilize the technology and find tools to assist you in the daily utilization. If you don’t know how to create a house and you don’t have a hammer, that house isn’t likely to get built. By taking the steps listed above in this post, it will be easy to quickly and effectively create & implement your own profitable social media plan.

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